If you guys are looking for more high quality content ideas for your social media pages, this is an idea that I stole and modified from CrossFit New England, and is a great way to have your coaches help contribute content to your social media pages. It also has the side benefit of getting your members and coaches constantly thinking and hearing about your core values on a regular basis.
Here’s what to do:
Have each coach write a few nice sentences about a member that they coach on a regular basis. Post that quote with the picture of the member working out and you have a great social media post. If you have 5 coaches on your staff, then you just created 5 weeks of content where you can post one of these each week.
You can do this with your staff at the end of your next coach’s meeting, and the content can be handed right over to your social media person to be added to the posting calendar. I would suggest doing this once a month, so it becomes a routine part of your meetings and ongoing content strategy.
Here are a few other suggestions to make this great, which you should pass along to your coaches:
- Feature members who don’t typically show up in your social media pages. Stay away from previous athletes of the month, or people you regularly showcase hitting PRs, doing competitions, etc. Try to focus on newer members in their first 6 months, since those are the people your prospective audience will most likely be able to relate to.
- Show how this person exemplifies a core value of your gym. I recommend using the first or last sentence of the post to state which core value this person regularly exemplifies.
- Share at least one personal anecdote about the member that will help others get to know them. It could be what they do for work, that they’re a mom, one of their goals, etc.
Below is a couple more examples of what this could look like:
