Over the last 3 months we’ve effectively tripled our monthly personal training revenue at CrossFit Palm Beach, and are finally growing an area of our gym that we neglected for most of the first 6+ years we’ve been in business. The turning point for us, was working with Active Life, and having all of our coaches go through their coaches’ workshop this past March.
While this likely won’t be a magic bullet for your business (and it wasn’t for us either), no other seminar or certification has had a faster ROI on our business, which is why I feel so compelled to share our experience with you guys.
Active Life gave us a set of tools that we never had before as coaches, they taught us how to communicate and sell that new value to our potential clients, and they helped us standardize our rates and stop undercharging for our services.
This episode covers why and how this was so impactful for our business, and what steps you can take to dramatically grow this area of your gym.