Ep 059 – Mastering the Fundamentals + a FREE Gift

By July 19, 2019 No Comments

As coaches, most of us are constantly stressing the value of mastering the fundamentals to our athletes.

Yet, as business owners, we many times ignore the fundamentals in favor of the shiny new marketing tactic or the urgent issue that’s staring us in the face today.

Tell us to create a progression to help someone achieve their first ring muscle up, and you’ll likely get a detailed plan of drills and progressions that we feel confident will deliver the result.

Yet, if you ask most gym owners how they are going to get to 200 members or $50,000 per month in revenue, they can’t outline a clear action plan.

The problem is, the fundamentals that make up a great business aren’t as clear to us as the fundamentals that make up something like the snatch or the handstand push up.

We just aren’t as well versed in business as we are in movement. Or more correctly said, we haven’t invested the hours or attention on the business side, that we’ve invested into coaching and studying movement.

In this episode, I talk about how we’ve had to take a step back at CrossFit Palm Beach to revisit the fundamentals of our business. I share my favorite new resource for doing this yourself – which is the book, “Founder, Farmer, Tinker, Thief” By Chris Cooper.

Lastly, I share with you an amazing free gift, which is a copy of our recently completed staff playbook for CrossFit Palm Beach. This playbook is an 80+ page blueprint for how we run everything at CFPB.

To get your FREE copy of the playbook, head to


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