Have you ever been asked by a prospect if you would match their rate at their current gym?
What was your response? Did you say yes? Did a part of you consider it, even if you ultimately said no?
If you’re pricing your services based on what someone else is charging, you are likely setting yourself up for failure. Pricing shouldn’t be some arbitrary number that you think your potential customer can afford to pay, but it should be based on the value you want to provide to your customers, your employees, your business, and yourself.
And once you set your prices, you aren’t helping people out by discounting those prices, just because the gym down the street charges that much. We’ve seen several local gyms shut down over the last few years, and we would likely be in a similar situation if we didn’t protect our rates.
In today’s episode, my brother and business partner Tony joins the show to discuss all things pricing related.
Listen to this episode below: