Brittany Welk is the owner of LadyStrong Fitness, a women’s only fitness studio in the Chicago suburbs.
In this episode, we dive into the nitty-gritty details of how she generates leads, gets them to actually show up for their free trial, and converts them into long-term members. She shares the exact step-by-step blueprint for how she has grown her gym to 250 members in 3 years.
I was personally impressed with the systems she has set up to reach out to new leads automatically and immediately, and how she aims to engage all of her new prospects in a conversation within 5 minutes of them becoming a new lead, which she says increases your chances of converting that person by 5X or more.
We also discuss what it’s like to own and run a ladies-only facility, and whether or not co-ed micro gyms should consider offering a gender-specific class.
Brittany is a wealth of knowledge and a true student of the craft of business ownership. If you are looking to generate or convert more leads into your long-term membership, this episode is a must-listen.
Watch this episode here: