When you think about the future of your business, do you worry about your competitors or new technologies taking your members and putting you out of business? Do gyms like Orange Theory and F45, or technologies like the Peloton and Mirror, feel like threats to your future?
If we try too hard to be different in the micro gym industry, we will likely put ourselves in a rat race against bigger and more powerful brands that we don’t have the funds or the resources to keep up with. Even if we are “successful” with our different concept, it’s only a matter of time before others copy us or replicate our ideas.
So rather than aim to be different for the sake of being different, I encourage most micro gym owners to aim to be timeless with their service and their offerings. What services and environment can you create that will never go out of style? What issues can you solve, or experiences can you provide, that your customer will still have a need for years and decades into the future? What value do you provide today that can’t easily be replicated by new technologies?
In this episode, I discuss what it means to be timeless versus being different. I also talk about how we are in the process of re-writing our vision statement at CrossFit Palm Beach to be more timeless, and adopt a more infinite mindset.
Watch this episode here: