We recently listened to an Active Life podcast, where Sean and Larry were discussing member reactions to culture changes. They were discussing how gyms will often lose veteran members or even coaches, as they shift their culture away from hardcore workouts, to a more sustainable, holistic, and higher-touch fitness experience.
We experienced these similar growing pains over the last few years, as we’ve shifted our culture away from competitive CrossFit, and rebranded our gym to FitTown Jupiter..
In this episode, we share our personal experiences of losing veteran members and coaches, as we’ve defined our core values, and starting aligning our programming, coaching, and culture, with those values.
We start the episode by defining the difference between culture vs community, and how important it is to intentionally build your culture, even if it means losing key members of your community.
For the full episode, click here: https://anchor.fm/seven-figure-box